Not only did IBM report a 17% drop in profit yesterday, but the company admitted its sales revenues have declined for a solid four years from a high of $107bn in 2011 down to $82bn today.
What is the inherent contradiction at the heart of IBM’s sales model that you as the owner of an SME can watch out for and guard against? Get the answer on your mobile –
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IBM suffers from being a large enterprise: to say that the right hand doesn’t know what the left is doing is a gross over-simplification, it is like a Hydra, having numerous arms, legs and heads. But in essence, because of M&A over the years, its business selling hardware, software and associated services operates in direct competition with the Cloud, outsourcing and data centre services which sell on the basis that the client doesn’t need to buy hardware, software or their associated services.
How can you as the owner or director of an SME avoid this autophagy? Fill out the form to find out!
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