TUI see 11% rise while Thomas Cook endure 4% fall

At the end of September, TUI announced an 11% rise in winter bookings and were expecting a 13% increase in¬†full-year earnings growth, while their main competitor Thomas Cook appeared to be going in the opposite direction. TUI’s success came from promoting destinations away from terror-hit Turkey and to focusing on package holidays.

What could TUI’s strategy mean for your SMB, and how can you avoid Thomas Cook’s mistake? Find out how –